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Rank tracking9/10/2023 For example, the query “how to lower debt” is more likely to lead to financial help articles than lending services, due to Google’s perceived searcher intent. However, since Google’s Panda update, searcher intent, rather than simply matching the exact query used by searchers, has become a top ranking factor. Satisfying Searcher Intent - Once upon a time, you could manipulate your page rank through a practice called keyword stuffing.Google uses an algorithm to almost instantly evaluate and rank pages based on some of the following criteria: Ranking factors are what the search engine algorithm uses to determine the quality of your page, and therefore its order on the SERP. Businesses and content creators can use rank tracking as an informative guide to the current state of their content, as well as a metric for their algorithmic success. Rank tracking can serve many purposes from a content standpoint - it can lead you to recognize areas on your page in need of SEO attention, identify your top competitors and local niches, and provide a timeline that shows trends in your search visibility. Over time, tracking your search rankings can help you to understand why your page is valued as it is, according to the search engine’s algorithm and ranking factors. The use of rank tracking can help you detect changes in your website’s visibility for different keywords, letting you know when the competition is getting ahead or else signaling that your own SEO efforts are paying off. Additionally, it can follow specific pages, or track all the keywords and content on an entire domain. This can be done manually, or by using rank tracking tools. Rank tracking is the act or process of monitoring a page’s position on the search engine results pages (SERP).
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